Mid-Ohio Food Collective

Media Relations Manager Jobs at Mid-Ohio Food Collective

Media Relations Manager Jobs at Mid-Ohio Food Collective

Sample Media Relations Manager Job Description

Media Relations Manager



Media Relations Manager


Full Time, Exempt


Vice President of Marketing, Communications, and Public Affairs




SUMMARY: The Media Relations Manager serves as the "face and voice" of Mid-Ohio Foodbank with the general public and other key stakeholders. This position focuses on proactive outreach to both traditional and digital media by developing and deploying proactive communications strategies to educate and mobilize external audiences to support the Foodbank's vision, mission and strategic priorities.


  • Develops and implements proactive external communications plans informed by clients/stories in conjunction with Dept. VP and other Foodbank associates to ensure the organization, its programs, and the hunger issues, research, and trends are promoted effectively.
  • Develops and executes proactive media outreach plan and metrics, tracks coverage and manages/monitors media coverage.
  • Writes, pitches and places stories relevant to the Foodbank's work to Feed the Line, and End the Line across entire footprint and scrapbooks all media advisories and releases.
  • Coordinates news bureau activities with corporate and organizational partners interested in promoting their engagement with the Foodbank.
  • Establishes, maintains and strengthens relationships and connections with key media outlets located throughout the Foodbank's footprint, seeking opportunities for positive coverage.
  • Maintains the Foodbank's image and identity, acting as the company's spokesperson to various stakeholder groups. 
  • Develops and implements a dedicated media strategy in collaboration with Advocacy efforts to plan for Hunger Action Month that includes editorial board meetings, LTE's and op ed pieces.
  • Work with Dept. VP to draft and manage online content, hard copy communications/outreach materials and edits organizational materials/newsletters/brochures/postings/etc.to maintain consistent, singular Foodbank voice.
  • Cultivates and shares broad-based digital consumer insights to guide decision-making.
  • Grows and manages social communities to engage social influencers who can drive awareness of the Foodbank and its work and stakeholder engagement and action.
  • Directs and implements web-based and social media campaigns, promotions and messaging to expand awareness through branded website and social media networks.
  • Manages presence in social networking sites/channels, seeds content into all social applications and keeps all posts, FB, Twitter, Flipboard, blogs fresh and daily.
  • Manages a Blogger outreach program and builds an active brand ambassador network to spread the word about the Foodbank and its work.
  • Monitors effective benchmarks for measuring the impact of communications and digital media efforts, and analyzes, reviews and reports on effectiveness to maximize results.
  • Stays current and up-to-date on web and social media market trends and develops strategies to incorporate innovation into the Foodbank's digital work.
  • Works with Dept. VP to create a cohesive online brand experience.
  • Supports and integrates the Foodbank brand, including vision, mission and values and strategic direction in all communications efforts
  • Participates in special projects.
  • Performs other duties as assigned.


Education and Certifications: Bachelor's Degree in Marketing, Communications, Journalism, or related field required; Master's Degree preferred. APR Certification preferred. Must have a valid Driver's License.

Experience:  At least five years of experience in communications, public relations, digital marketing, social media and/or related marketing field. Experience in nonprofit a plus.  In-depth knowledge and understanding of both traditional media and social media platforms, their respective participants (Facebook, Digg, YouTube, Twitter, Flickr, Flipboard, etc.) and how they can be deployed in diverse outreach efforts; and knowledge of blogging ecosystem relevant to nonprofits. Experience building professional relationships with media outlet representatives. Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews. 

Skills/Competencies:  Strong written and verbal communications, project management and organizational skills. Demonstrated ability to recommend, persuade and influence ways to facilitate communications with diverse audiences and to improve communications flow, execution and deliverables both internally and externally.  Must be able to represent the Foodbank with professionalism when interacting with Foodbank stakeholders - including clients, partner agencies, community corporate, civic and governmental partners, media, and staff.


Working Conditions:  Normal office environment. Travel is required. Must have reliable transportation.

ADA:  The above statements cover what are generally believed to the principal and essential function of this job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

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